Some customers come, some go, some move away and some go out of business. I recall one case where we had an excellent business relationship with a client and we had a significant amount of contracted business in our pipeline. Our client received an unsolicited offer for his company, an offer he couldn’t refuse, so he took it. Turned out that the acquirer worked with one of our competitors so we lost all that business, through no fault of our own. The lesson here is that it is extremely important to keep in touch with clients you already have and clients you want. Let people who have already bought from you know when you’ve improved your product or are offering a new service as part of your business. Make sure they’re satisfied with what you’ve sold them. By keeping in touch with your customers they’ll feel that you care about them and will enjoy doing business with you. As for new clients, by continuing to contact them, you might catch someone who was not ready to buy from you or use your service at an earlier time, but would now like to become a customer of yours.
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Technorati Tags:committed customers, satisfaction, contact, keep in touch, new customers, loyalty, check on customers
One of my favorite sales forces. And also a great way to help a client or customer feel involved in your business.
By: Robert Rogers on April 2, 2010
at 9:52 pm