Today more than ever, especially with rampant Internet scams, people are reluctant to trust new vendors and suppliers. After all, what’s your reputation? A one time-tested and proven way to make your customers comfortable with you is to offer a money-back guarantee. In other words, if your customers are not satisfied with your product or service you’ll refund their money; no questions asked! If you provide a service, a money-back guarantee can be a complicated proposition, but test it, try it, work it. The Small Business Advisor offers a money-back guarantee on all its eBooks, books and pamphlets; no questions asked. Since we began selling publications in 1991, we processed only three (3) refund requests.  Guaranteeing a refund to a customer if they are not satisfied is something unique that vendors rarely promise.  By making this guarantee, you will seem more genuine and customers will be more likely to buy from you.

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